BEBM™ is a basal medium sold separately. This is used as a component in the BEGM™ Bronchial Epithelial Cell Growth Medium BulletKit™ (catalog number CC-3170) which consists of basal medium and supplements packaged together.BEGM™ Bronchial Epithelial Cell Growth Medium is specially designed to support the growth of human primary bronchial epithelial cells. BEGM™ BulletKit™ is serum-free and has been optimized to grow cells from normal and diseased tissues.Published research shows BEGM™ BulletKit™ has expanded applications. Our customers have used BEGM™ BulletKit™ to culture well-established cell lines such as BEAS-2B, home-grown bronchial epithelial cells and supporting co-culture models with breast cancer cell lines such as MCF-7 and MDA-MB-231.BEGM™ is an optimized and readily available media kit providing researchers the confidence and the convenience of a system that works to support their cells. This is especially important for researchers who are utilizing cell lines as a stepping stone to primary cell culture. Working with the same BEGM™ Media between cell lines and primary NHBE can reduce variability within the experiments and simplify the shift for researchers. In addition, if primary cells are utilized as a side-by-side control with normal cell lines or home-grown bronchial epithelial cells, the BEGM™ BulletKit™ Media may also offer cost-benefit since customers can use the same media to support multiple cell types.